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Be as Easy as Ordering a Pizza

Shep’s simplicities and analogies always engage and educate me. Here, in the simplest of forms, we learn how pizza has changed through technology and how younger generations have impacted that. (I do have to wonder how the kids being born today are going to communicate…will they just think something and have it become a reality with no device necessary?). This of course made me ask myself (and you of course) how are we changing our businesses and our services to adapt? Would love your thoughts, so please read on.

Be as Easy as Ordering a Pizza

Back in my college days, I remember how easy it was at 11:00 at night, while studying for a test the next day, to order a pizza from Domino’s. I just picked up the phone and in less than thirty minutes, it was delivered. Today I do the same thing. I pick up the phone and order a pizza – but I don’t have to… pick up the phone.

Technology has taken us to a new level of pizza ordering. Picking up a phone to order a pizza is an option, but it’s so old school. You can order online or use an app on your smartphone or tablet. Or, you can just use a voice command and order with Alexa or Google Home. And, once you order your pizza, you can track the order. You know when your pizza is being prepped when it comes out of the oven and when it’s on its way. Domino’s has made it easy – as in convenient.

And, if you’ve been following my work, you know about my fascination with convenience. I wrote the book, The Convenience Revolution, and identified six “Principles of Convenience,” one of them being delivery. I included Domino’s as a case study in the book, but guess what? I didn’t include them in the chapter on delivery. I included them in the chapter on technology.

In 2008 Domino’s was struggling and their brilliant leadership turned the company around. They recognized their pizza wasn’t as good as it could be, and publicly stated it needed improvement. So, they improved. They also revolutionized their process and started building technology into the customer experience. The Domino’s ANYWARE concept allows their customers to not only order the pizza with the toppings they desire but to connect with their neighborhood Domino’s by more than ten ways, with more to come. They include:

Google Home, Amazon Alexa, Slack, Facebook Messenger, Zero Clicks, Text, Twitter, Ford Sync, Smart TV, Voice and Smart Watch. And, of course, you can still order using the traditional “land-line” phone.

Consider that while some people still use the phone, a younger generation experienced these new apps as they were being released and have decided they don’t want to use the phone anymore. And an even younger generation has never ordered a pizza with a phone, and they simply won’t.

The point is that even a pizza company recognizes the necessity to reinvent its processes to keep up with the times. Beyond being a better pizza, they wanted to make it easier on their customers, and that’s what every company must do. Study what Domino’s has done. What are they doing that you can do in your business? What can you do to be more convenient for your customers?

Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information, contact 314-692-2200 or www.hyken.com. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken

Andrea Michaels is the founder and president of Extraordinary Events, and the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached via amichaels@extraordinaryevents.com.

Sports And Business – How To Succeed At Both

My friend and mentor John Klymshyn shared with me this quote by legendary football coach Lou Holtz as he addressed his wide receivers and running backs (those most likely to get to the end zone and score)… “When you get to the end zone… act as though you’ve been there before.” The discussion was about pricing and how easily we give up naming the price we know we’re worth.

That made me think about coaches and athletes and what goes through their mind to psych themselves up to win a game. So I want to share some of these quotes with you and see if they inspire you in the same way they inspire me.

Let me start with the man who I think had the drive and determination you could see every time he played. Fearless is the word that comes to mind and that man is Michael Jordan who said, Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.” Michael, with seconds to go in a game, with the score working against you, you made the shot and won. I saw you do it. And I never forgot that moment of composure and confidence and the willingness to risk.

Vince Lombardi said, Winning is not a sometime thing; it’s an all-time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. Winning is a habit. Unfortunately, so is losing.” Coach Lombardi, thank you. We all need to embrace those words.

Bear Bryant… Never quit. It is the easiest cop-out in the world. Set a goal and don’t quit until you attain it. When you do attain it, set another goal, and don’t quit until you reach it. Never quit.” 

And this one really resonates: Another quote from Vince Lombardi, Let me tell you what winning means… you’re willing to go longer, work harder, give more than anyone else.” Nothing in the world that I’ve ever encountered came easily. It took long hard hours, commitment and sacrifice.

Here’s one from the legendary Bobby Knight, The key is not the will to win. Everybody has that. It is the will to prepare to win that is important.”

I had a lot of fun looking these up, and there are hundreds more. I looked for what would resonate in a career driven person. How does coaching and “playing” relate to our day to day lives where we work as leaders, as followers, as team members? The next time you hear from me, I’ll be talking about coaches as leaders and what we specifically can learn from them. This time I hope I shared some food for thought that moved me personally. I invite you to share your thoughts, and even to share quotes that inspire you.

So thank you, John Klymshyn, for giving me this platform to think about my business life and how to improve it through the eyes of sports.


Andrea Michaels is the founder/president of Extraordinary Events, a Los Angeles-based, multi-award-winning event agency. She is the author of Reflections of a Successful Wallflower – Lessons in Business; Lessons in Life and a contributor to numerous other business books. She may be reached via amichaels@extraordinaryevents.com.

Risk Doing What You Can’t – A Lesson In Business And Life

“Do what you can’t”….somewhere on social media I saw this saying (or is it a slogan?) and it seemed to wrap up my career. Maybe yours as well? It also impacted my approach to life.

Jump off a building held only by a carabiner? Be the first to slide down a glass slide on the outside of a building hundreds of feet in the air? Yep. I thought I couldn’t, but I jumped and I slid, and other than getting a lot of messages about hammocks over canyons, and roller coasters that defy gravity, I have no bad repercussions. I told myself “you can’t” and then just did it all anyway.

So what does “do what you can’t” mean? Those of you familiar with my story know that when I entered the events industry many years ago (yes, MANY years ago) there was no industry as we know it now. And I heard a lot of “no, you can’t do THAT” when I would suggest things beyond a bud base and a piano player. It was in the day when “party planner” defined our industry and other than some bare corporate meetings (overhead slides and a house microphone) little else was required other than shrimp.

Well, as in my younger years, “no” wasn’t a word I accepted easily and so I tried to figure out how to create experiences out of those parties. “Experiences?” you might ask. Experiences have only been around for a few years, right? WRONG! Every element of a gathering, whether it be a meeting or a party or something in between, is an experience and if there is no experience, then there is no point in doing it.

Who knows where the event industry is going next. Some of it is indeed same old-same old. And some of it is high tech. LEDs. Projection mapping. VR, AR, saturation of imagery, sound, and even scent. By the time you read this there will be something even newer. So you know some people are taking real big chances on the events they conceptualize because each time it is a first you don’t really know if it will work. And as all of you in the events industry know well, we do opening night every time we produce an event. With no night two. If it doesn’t work the first time, there are no second chances. But then again there are no second chances to do something for the first time if you don’t do it. It remains only a “what if?”

Which brings me back to “do what you can’t”. Do not be limited to what you have done before. Try new things, dream new dreams and just take some leaps of faith that what you dream can become a reality. Life is nothing but one big event, made up of a series of smaller events and what’s the fun in just living the same day over and over again? Like “Groundhog Day” but with no change at the end. Yes, it’s safe. But at the end of the day, if you are always holding yourself back, all the things you wish for can never happen.

I’d love for you to share some of your “firsts” when you did what you thought you couldn’t. Tag, you’re “it”.


Andrea Michaels is the founder/president of Extraordinary Events, a Los Angeles-based, multi-award-winning event agency. She is the author of Reflections of a Successful Wallflower – Lessons in Business; Lessons in Life and a contributor to numerous other business books. She may be reached via amichaels@extraordinaryevents.com.

Personalization + Customization + Get To Know Your Customer = SUCCESS AND LOYALTY

I always admire Shep and his unique perspective on customer service. This latest blog of his resonated in many ways, mostly it made me think about what my company does to enhance the customer experience. Most of us rely on what happens during a pitch (custom placemats, a piece of chocolate with their logo, maybe food if we are doing the pitch in person). Or, after the project…a nicely written thank you note, or a gift basket ordered from your favorite gift basket place. Now, with Shep’s experience in mind, I would ask you to ask yourself (and your teams) how you could adapt this marvelous example to your efforts.

He’s right. You can find out everything you need to know about your client through all social media and Wikipedia. So why are we not customizing our reach-outs with those learnings in the forefront. If nothing else, it gives you things to talk about. I will surmise that this research takes time, and we all run out of time, don’t we? Yet we’ll follow our friends on Facebook and Instagram for more time per day than it would take to learn about our clients’ hobbies, favorite activities, food and more.

I have a lot of thinking to do. Give a read to Shep’s blog and think along with me.

How to Create a Very Personalized Customer Experience

I just stayed at the Crowne Plaza in Lansing, Michigan. I’ve stayed at many Crowne Plazas in the past, and they are nice hotels, however, the experience at this one was quite unique. It was a personalized experience, and the way they went about it is an excellent lesson we all can learn from.

First, the concept of personalization is to make the customer feel like the experience is somewhat unique to them. If I’ve stayed in a hotel and made a special request, the hotel may note that in my record, and the next time I stay at that hotel, they might remember the request so I don’t have to ask.

What the Crowne Plaza Lansing did was different. Before I go any further, you need to know a little about me. You probably know I travel around the world delivering keynote speeches on customer service and experience. I log about 150,000 miles a year as a “road warrior.” I also have hobbies. I do card tricks and magic. I also play guitar. So, now that you have some background, here’s the story.

When I walked into my room, I noticed a note with a shoe shine kit. It was handwritten and read: This will work wonders on the shoes of a road warrior. Then I noticed some beer. Not just any beer, but a special brand called Double Magician and Staff Magician. I’d never heard of these brands, but apparently, it was a local brand. I also noticed a guitar. A note next to that read: We heard about your hobby. Thought you might enjoy making a little music during your stay! From your friends at the Crowne Plaza. WOW!

And, finally, when I returned to my room that night there was not the customary mint that some hotels leave on the pillow. There was a plastic top hat with a chocolate bunny in it – as in the magician’s rabbit in the hat trick! Holy cow! Actually… Holy chocolate bunny!

So, I had to find out who was responsible for this and say thanks for this unbelievable experience. That person is Robin Goodenough, and she and the Crowne Plaza team are amazing. What did they do? Simple. They Googled my name and found my profiles on Facebook, LinkedIn and Instagram. It was easy for them to see what my interests were. From there, they wowed me with a personalized experience.

Some may find what the Crown Plaza team did to be a little “spooky.” I didn’t. If anyone posts something on a social channel like Facebook or LinkedIn, they should anticipate that others will see it. And, using the information posted for the purposes of creating an amazing and personalized customer experience, well there’s nothing wrong with that.

Thank you to my friends at Crowne Plaza Lansing! You created a truly memorable experience. Can’t wait to come back and visit you again!


Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information, contact 314-692-2200 or www.hyken.com. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken

Andrea Michaels is the founder and president of Extraordinary Events, and the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached via amichaels@extraordinaryevents.com.

Put On Your CAP, All Clients Are NOT Equal

I’ve been so impressed by Dean Minuto and his thoughts on sales and performance and have learned a great deal about the art of storytelling. Dean shared his thoughts on what I call selecting your clients and they truly resonated. In my blogs, I’ve often shared lessons learned from mistakes and a recent BizBash podcast dealt with how to create a great business marriage. Especially when starting out we tend to grab at low lying fruit…anything to make a buck and “win” over the competition. But is it the best choice?  Here is yet another lesson that Dean has allowed me to share with you. 

                                                                     – Andrea Michaels

– By Dean Minuto  
Remember this fact: 
All clients are not created equal. 
There are some clients that you don’t want. 
Put on your Thinking CAP– 
Critical Account Planning 
Sometimes you can get to yes too fast, with the wrong clients. 
There are some yeses that you don’t really want. 
Some clients that you bring on 
that later you wish you hadn’t brought on… 
you know the ones? 
The clients that end up costing you financially 
and emotionally… 
Clients that treat you and your team with disrespect. 
They’re just hard to serve. 
And it’s hard to get rid of them. 
Better to identify them before you go after them. 
The easy ones to identify are the ones that exhibit 
behavior characteristics of bullies. 
(You saw the behavior from them on day one 
and yet you didn’t listen to your gut.. 
because that client was a Shiny Object.) 
Thank you to my dear friend Andy George 
for helping me frame this concept. 
Something about the deal was attractive 
so we went after it. 
The reality is: not all clients are equal 
and some clients are bad fits for us. 
What if you could identify them before you went after them? 
Before all that time, energy, and expense was wasted? 
Let’s use the metaphor of an Apple Tree 
(first shared with me by my first partner and 
master sales expert, Stephen Riddell) 
Think about all the deals out there 
and all the opportunities that you could be picking 
as apples on a huge Apple Tree… 
There are big apples and small apples; 
there are good apples and bad apples. 
Now think of yourself and your team as Apple Pickers. 
Down near the ground, or on the ground 
are the low hanging fruit… 
They look like the easiest apples to grab, right? 
But they’re often the deals that are rotten 
…they are low margin… they are hard… 
Because they don’t value you. 
Leave the Bad Apples on the ground. 
Let your competitors respond to their RFPs. 
(How do you define a Bad Apple in your business?) 
But look way up at the apples at the top of the tree 
beware of the Shiny Objects up there 
the ones you have to work too hard to go after 
and because of how high you have to go off the ground 
they are actually dangerous to try and pick. 
You might get hurt going after them. 
Beware of the lure of the Shiny Object. 
Your life is like an Apple Tree– 
with a virtually unlimited number of Apples 
and the question you need to ask is 
which are the healthiest ones for you? 


Dean Minuto


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Creating Solutions Instead Of Apologies

Every time I read one of Shep’s articles I learn something new or relearn something I never want to forget. This one resonated as a reminder of what true heartfelt customer service is all about.    – Andrea Michaels


– By Shep Hyken
There are many great customer service stories that can serve as a template for how to handle a problem. I always fall back on my five-step service recovery process to handle all complaints and problems. For those that haven’t been following, the five-steps are: 1) Acknowledge the problem and thank the customer for bringing it to your attention. 2) Apologize for the problem. 3) Fix it or discuss the resolution. 4) Have an attitude of ownership. 5) Act with urgency.
If you fix a problem or complaint and use these five steps in the background, you will typically not just fix the problem, but restore the customers confidence in you, sometimes to a level even higher than if the problem had never happened.
That brings us to Sarah Wimer, one of our followers, who sent in a story about one of my favorite companies, Panera Bread. For those that don’t know, before Panera was Panera, it was St. Louis Bread Company, a local St. Louis, MO chain that sold sandwiches and bakery items. Today there are over 2,000 bakery-cafes, more than 100,000 associates and sales are over $5 billion. And, they didn’t get there by disappointing their customers. On the contrary, they are very customer-focused, and this story is a perfect example.
Sarah lives in New York, and had the yearning for Panera’s Green Goddess Salad. It was a cold rainy day, so she drove through the drive-through rather than go inside to place her order. When she got back to the office, she discovered that whoever made the salad, left out the dressing. In Sarah’s words, “If you have ever had a Green Goddess Salad, you know that the dressing is the entire point.” Frustrated, she decided to call Panera and share her thoughts. She braced herself for the worst, but was pleasantly surprised as the experience went from a Moment of Misery™, with the missing salad dressing, to a Moment of Magic®, with flawless recovery.


Moment of Magic #1: Since it was lunch time, Sarah thought she might have to leave a message or wait on hold, but was pleasantly surprised that the manager was available to talk right away.


Moment of Magic #2: The manager acknowledges the mistake and apologizes, and then offers up a solution. In just a few short moments he nailed the first three steps in my service recovery process. He asks where she is located and asks if she wouldn’t mind waiting 15 minutes. He’ll get her the dressing right away. That was steps four and five. The manager didn’t make any excuses, such as it being busy or having a short staff. Instead he just owned the problem, and then promised her she would be getting her dressing in just 15 minutes. (Well done Mr. Panera Manager!)


Moment of Magic #3: He shows up on time with the dressing and a Danish ring for the rest of the office to enjoy. I like that… a little something extra for the inconvenience.
Moment of Magic #4: As if all that wasn’t enough, he wanted to make sure she came back, so he gave her a gift-card for her next visit. He also informed her that the team would be running laps outside after lunch as a reminder of why they don’t mess up an order. He was joking, of course, but the humor was another way to add some personality into the recovery effort.


And, this is how it’s supposed to work. And, guess what happens when good companies flawlessly execute, especially in recovery mode? The customer tells other people. In this case Sarah not only told her friends, she also told me. And, I just couldn’t resist sharing the story with others, which means tens of thousands of people are going to find out how well Panera takes care of their customers.

Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information, contact 314-692-2200 or www.hyken.com. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken

Andrea Michaels is the founder and president of Extraordinary Events, and the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached via amichaels@extraordinaryevents.com.

Take a Risk… On People

I’ve written several pieces about “taking a risk,” but one very important aspect is “taking a risk on people.” In better words, “give people a chance” whenever you can do so.

When I look back at a very long career in the event industry, I’m proud of the fact that I’ve done just that. As a result, I’ve launched some careers for people who have become successful and productive members of the events community. They have added creativity and expertise to the industry and gone on to educate others who then follow in their footsteps. I have asked a few of them to remind me of how we started out, and I joyfully share with you what happened when I took a chance on people I didn’t know but about whom I just had a good feeling.

I invite you to pay it forward in your own world and do the same. The results can be remarkable.

Fred Tallaksen, Choreographer
To be totally honest, I was wearing a bad wig and doing a Fred and Ginger dance routine at a corporate event when I first met Andrea. (My Ginger had a bad wig, too.) We had a good laugh but developed an immediate friendship. I had just moved to Los Angeles from Manhattan in 1992, and didn’t know many people. I was still a performer and just starting to think about possibly choreographing the corporate gigs I had been dancing in for years. Not only did Andrea encourage me and give me the confidence to step up and be a choreographer… but she also helped me start my own entertainment company and guided me through my first few years of business all the way up to today… hiring me, teaching me, supporting me, and sharing much of the important inside information about the special events world that takes a lifetime to gather. I still apply all that knowledge to this day, 26 years later. And at the end of the day, we’re still laughing about lots of things and enjoying a close friendship which I cherish more than work or money in the long run!

It’s hard to believe 31 years have passed. Andrea took a chance on us based on our Rose Parade background, and the rest is history. We will always be eternally grateful! Andrea and her team continue to be a champion, inspiration, and vital voice for the events industry.
Andrea and I first met some 30 years ago through a mutual friend, Don Gilmartin. Don and I had been working together for several years, and he wanted to introduce me to a dynamic woman doing amazing, cutting-edge work in our industry. I can still remember the day I met her. She asked piercing questions, and I quickly knew that I had to up my game to keep up with her. I must have said the right things, because she took a chance on a guy just starting out in the industry, with nothing but ideas and hopefully a good vision. She gave me a little show that became two more, and eventually she became one of my best clients, and a true friend.
It’s an age-old conundrum. How can you work if no one knows who you are? And how can anyone know who you are if you don’t get a chance to show them? 

I found myself in the same situation over 22 years ago. The Special Event Show was coming to my town, and I wanted in. I had an idea for a new band that didn’t exist on the East Coast. With the help of some local friends, I found the name of the executive producer of the Gala Night and approached her with my idea. She was an icon in the industry, a soon-to-be Lifetime Achievement Award winner. I wasn’t in her league. But still, she gave me her blessing, and I went to work producing the act. The evening was a smash success, and that was the beginning of a wonderful relationship. It started as mentor/pupil, moved to client/vendor and over the years, it’s grown into so much more. Just a few years ago, I was honored with the same award that my mentor won so many years before. And, she was in the audience when it happened.

I’ve tried to live up to the bar she sets in her business, and I’ve tried to mirror the mentoring and teaching that she does with giving back of my own. That’s what it’s all about. Paying it forward. Looking toward the bigger picture. Growing an industry. I’m glad I met Andrea Michaels. Wouldn’t it be great if everyone could find their own Andrea? What a great industry we would have! 

Andrea Michaels is the founder and president of Extraordinary Events, an award-winning, international event agency based in Los Angeles. She is the author of Reflections of a Wallflower – Lessons in Business; Lessons in Life. Andrea may be reached via amichaels@extraordinaryevents.com.

The 25 Dollar Mistake

I always read Shep Hyken’s articles because they are basic lessons in how we should all behave. This particular article resonated because we are always signing multi-year contracts, and within them there is a lot of fine print. And that’s where the up-charges start to appear in a world where “transparency” is required yet very rarely provided. Is it worth losing customer loyalty over those little things that really don’t matter in the long run? 
I recently had an experience where I did lose a client, and to this day wonder if it was worth it. I had a crew of 100 people on overtime after a very long day, and my client planned a rehearsal for 10 p.m. He didn’t show up until after 2 a.m., and then didn’t want to pay the overtime, which amounted to around $30,000. I had a significant profit on the job, so I could have acquiesced. I held my ground, and because of it lost a client that had the potential for major business for years to come. Was it worth it? Who knows? I might have not regained the business anyway and had not only no job, but no $30,000. 
Something to think about when you read Shep’s article below. Thanks, Shep. -Andrea Michaels
-By Shep Hyken
I recently planned a small two-day meeting for about 25 people. This was the second year for this meeting. The previous year we had stayed at a hotel that did a magnificent job of taking care of us. After that meeting, I talked to our sales rep and mentioned that if they repeated the contract we signed for that first year, we would most likely come back. And, we did.
In looking over the final contract for our most recent meeting at the hotel, there were a few minor changes from the year prior. Most of those were due to slight increases in the room rate and food costs. I expected that this might happen, and so I was fine with those. However, there was one change in the agreement that was unacceptable. The first year, the hotel gave us free Internet service for our attendees. This year they wanted to charge us for it.
Asking for free Internet is a common negotiation. So, the hotel chose to go into negotiation mode on this point. They came back and said they would only charge $75 for everyone to have Internet access in the meeting room. That is reasonable, except I made it clear that I wanted the identical terms as the year before. Our sales rep said she would go back to her leadership team and ask them to honor last year’s contract terms. She came back and said they reduced the cost to us to $25.
Well, $25 wasn’t a deal-breaker, and staying at that hotel was definitely easier than starting over with another hotel. But I had to wonder, who on the leadership team was so short-sighted as to charge $25 for something they could simply give away? We were getting ready to book about 35 rooms in a slow week for the hotel and spend thousands of dollars in their restaurants, bar, and for our banquet meals. I asked to speak to the individual on the “leadership team” who was making this short-sighted decision. I never heard from that person.
When I arrived on the property for the meeting, my very nice salesperson met with me. She again apologized for the small Internet fee. It really wasn’t her fault, but I still wanted to get the explanation from the person who made the decision. I candidly told her that a little “nickel and dime” charge of $25 might have me looking at other hotels in the area for next year’s meeting. It wasn’t just the $25. That’s not worth switching hotels over. It was the idea that we had originally agreed to repeating last year’s contract, and that tiny charge was the only thing getting in the way of them honoring our verbal agreement.
The lesson here is that it’s not about the money. It didn’t break the bank for us to pay the $25 fee. The hotel violated several rules of customer service. They didn’t recognize the long-term value of their customer, and they were willing to lose him over a very small fee that, by the way, they had waived in the past. They changed the rules in the middle of the game when they didn’t honor their agreement of “same as last year,” even though it was just $25. And, with all they were charging, they “nickel and dimed” their customer. In their eyes, they could only see the money they were earning rather than all the money they could potentially lose when we decided to go elsewhere the next year.

Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information, contact 314-692-2200 or www.hyken.com. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken

Andrea Michaels is the founder and president of Extraordinary Events, and the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached via amichaels@extraordinaryevents.com.

Confluent Dynamics – Collaborative Leadership

When my 13-year-old grandson looks at me knowingly and boasts “I know everything”, I can only hope he is joking. All I know for sure is how little I really do know.  So, when I read this insightful blog, I asked Kile Ozier to share it with all of you. -Andrea Michaels

-By Kile Ozier

Our industries are in the midst of a magnificent boom and concomitant crisis. It seems the world of themed entertainment and experience is at capacity in terms of experienced, skilled creative, tech and production personnel to design, build and open projects currently underway… and there are even more projects coming off the boards as this is written.

Ground is well-broken on massive, new, from-the-ground-up theme parks across all hemispheres. Beyond that are vast expansions of, and new Lands in, iconic parks, renovations of legacy installations and dynamic ideation of properties and experiences we haven’t yet seen.
It’s a tsunami of abundance…
Word on the street is that <name a conglomerate> is scrambling to find experienced people to support the myriad business plans and projects already in process; not to mention what’s coming down the pike.
At the same time, there are scores – if not hundreds (if not even more) – of smart, talented young people coming out of design schools, universities, technical schools and basements who possess the “book-learnin’,” the valuable objective knowledge and the passion that is going to drive Entertainment and Experience into the future.

…and these two Rivers of Project and Resource are flowing together at a moment of synchronicity that stands to greatly benefit our industries and very likely completely evolve the way things are designed, done, sold and experienced for the next few decades.
Thus, this Convergence of Harmonic Opportunity…
There was a conversation in this space some years back about the bestowing of titles that imply experience to those fresh out of school; an inflation that has historically been seen as diminishing of the title, itself (“Creative Director,” “Producer”…), misleading the person holding the premature title and undermining efficiency and quality.
Well… that’s not gonna change. These “darn millennials” are going to come out of school thinking they are ready for anything. In reality, this is not a problem; rather, it is a portentous opportunity… for all of us.
The opportunity, then, for the remaining grey-haired heads, our peers and colleagues in these industries is to embrace these folkx*, their aspirations and ambitions, and support them in becoming who and what they see in themselves.

Collaborative Leadership & The Apple Store
Rather than confront them for who they may not yet be, embrace them for what they are about to become.
During the Crash of 2009+, I was most fortunate to find myself immersed in 20-somethings at Apple SoHo** at a golden time for that company and the perfect time for me. Where I first walked-in to this sea of edgy youth thinking I’d never fit; I learned in short order that this was just the opportunity for me to completely recalibrate my own collaborative style – something of which I’d been proud and something I learned could be vastly revivified in that maelstrom of tech and humanity.
No one knows everything on the floor at Apple; but together, we knew it all. The context is one of ad hoc dynamic collaboration. Everyone is resource to each other, respect is paramount and the fundamental skill – the basis of success in that place- is Listening: to one another, to the customer.
(Listening. we may have spoken of this quality, before…)
We each had our own ways of addressing a given problem; yet, with successive interactions I would offer that each of our approaches evolved just a tad, time after time, as we collaborated with other Specialists or Geniuses on a given problem at hand.
We learned all the time; about the technology and about one another. The level of respect afforded every, single team member was radically empowering: we each knew something the person next to us did not, and we each could learn something from that same person.
There was an inherent, healthy curiosity, an inquisitiveness among the team. “Who ARE you…?”
Leadership / Mentorship
Those who feel fully Heard are far more likely to Listen and Learn. Listening first, hearing one out, offers the listener the opportunity to see through new lenses and gives the other a sense of validation and trust. Defenses evaporate, and true collaboration is more likely to ensue. When people don’t feel pressured to Prove, they improve.
And this, I believe, is our key to success from here on out. We must embrace these folkx for who they are and bring them along through collaboration as we address challenges together that will make them the leaders of the future…and ensure the best future for our industries.
If we Listen… really hear who these folkx are as we bring them onboard, we can create an almost immediate symbiosis. For having been fully heard engenders confidence, self-respect and respect for Leadership. Taking the time, up front, will pay off in massive dividends, creativity and loyalty…teamwork.

When I add new people to a team, my process is:
§  lay out the responsibilities of the job and get agreement
§  agree on schedule, milestones, deadlines
§  share my own methodology and how I would do it, then say
§  “you don’t need to do this ‘my’ way; I’m just showing you what I know works. If you have another way or idea, do that… just be sure to keep your eye on the ball and let me know if things seem to be going awry. Don’t hide errors or mistakes. Your way is fine; as long as it’s successful…”
§  more often than not, some effective hybrid evolves that we both embrace
§  then, if s/he comes to me with a problem, my first question is “what do you think we should do?” And chances are that I’ll suggest we try that; this person is closer to the problem – and solution – than I am.
Y’just gotta have their backs.
Thus empowered, these folkx grow fast…and may be more likely to realize their aspirations without the years of apprenticeship heretofore seen as necessary.

Learning Leadership – Listening & Respect: Respectful Listening
As Leaders, we must be willing to learn. The world is moving fast; and these folkx (loving this word!) think very differently than do we. While the physics of a given problem may remain pretty much the same, solutions can evolve from new perspectives, experiences, points of view, technological familiarity…

Our “tried and tested” are not the only options. All are models from past experience that have worked well; though not the be-all or end-all. Everyone can evolve; even we old guard… and this exercise in Listening creates trusted bonds as all parties discover one another.
Being in positions of “power,” it behooves us to take the first step.
Before we reveal or share what they don’t know; we must learn and acknowledge what they do know.
Some of our most progressive companies have recognized and embrace this philosophy and methodology; some have not quite, yet. It’s the ego-free way of the future.
Beware; it is ever so subtly easy for the Visionary to become a Dinosaur virtually overnight. Stay current, be open, be welcoming, share.

Remember “Don’t trust anyone over 30”?
Well, then. We must authentically, genuinely share and show that we can be trusted and that we trust. I’m telling you, it’s freakin’ exciting, surfing the surge of evolution with teams of disparate ages and open minds.
* (ht: to Clara Rice of Jack Rouse Associates for introducing me to this new, pangendered word.)
** (Shout out to Durk Snowden; an amazing, brilliant, powerful and supportive man and our kickass Flagship Store Manager at Apple SoHo.

Kile Ozier’s is a director, producer and writer of global reputation for crafting captivating experiences. He shares his techniques and philosophies… and opinions… on creating experiences (and on random experiences that have been created by others) in his iBook, “IMHO: Creating Compelling Experience” – a free download from iTunes or iBooks at https://itunes.apple.com/us/book/imho/id555219645?mt=11.
Meanwhile, his blog, “IMHO: Sharing What I’ve Learned,” is avidly read and embraced by billions of humans and others throughout the Milky Way and Andromeda Galaxies. http://www.oziercreative.guru/. Kile may be reached via kile@kileozier.com]

Andrea Michaels is the founder and President of Extraordinary Events, an award-winning, Los Angeles-based, international event agency. She is the author of Reflections of a Successful Wallflower – Lessons in Business; Lessons in Life. She may be reached at amichaels@extraordinaryevents.com.


I had a very revealing luncheon with a friend who is in the non-profit sector of the event industry.  While I was wailing about not having enough business (does anyone ever have enough?), he said, “Do you know the number one reason people give so generously to non-profits?” My response was, “because they get tax write offs?” He smiled indulgently and said, “They ask.” Light bulb in my head time. Of course. “They ask”.
Salespeople do a grand job of presenting brilliant ideas, solutions to problems, strategies to help their clients develop an idea. They spend a fortune on proposals, detailed graphics, renderings, 3d models, and all the bells and whistles, including expensive leave-behinds. And the usual ending is, “Thank you for this meeting. We are committed to making your event outstanding and blah, blah, blah.
What they almost never do is ASK for the business. And I must wonder why. Let me get anecdotal. Many years ago, my mother, a recent immigrant from Europe, went shopping at Saks Fifth Avenue. She found a coat she wanted. Let’s guess that at that time is was $49. She then told the salesperson that she would pay $40. The salesperson scoffed and said, “we don’t discount our fine clothes.” Unabashed my mother said, “please get your manager and let me ask her if she will sell it to me for $40.” Fast forward, and my mother paid $40 for that coat. She operated the same way at jewelry stores, the hairdresser, and even occasionally at the market. In Europe everyone bargained. It was not the way of life in the USA, but my mother didn’t know that. And in the end, with her beauty and charm and self confidence she usually got exactly what she wanted BECAUSE SHE ASKED FOR IT.
I could embellish and could probably tell many more stories, but there is a great point here. Do not leave your work… your creativity… yourself… on that table when you leave. Let the very last words from you be an honest “ask”. Ask for the business because you know you deserve it. “When will you be making a decision?” is not an “ask.”  A savvy question that leads into this is: “I am here asking you for your business. What else can we do to show you that we are the perfect match for this project and to work with you? We WANT to do business with you.” And then shut up and see what happens.
Andrea Michaels is the founder/president of Extraordinary Events, a Los Angeles-based, multi-award-winning event agency. She is the author of Reflections of a Successful Wallflower – Lessons in Business; Lessons in Lifeand a contributor to numerous other business books. She may be reached via amichaels@extraordinaryevents.com.