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BMW Automotive Press Launch

Las Vegas, NV

The sights and sounds of the ultimate driving machines started EE’s year off with a roar. It began at CES with the introduction of the brand new i3 and i8 at the Las Vegas Motor Speedway. And then it transitioned to eight back to back press launches headquartered at Las Vegas’ incomparable Mandarin Oriental Hotel.

The Las Vegas Motor Speedway was the perfect experience for the journalists to test the brand new 4-series convertible and 2-series coupe as they raced around the track, were educated on the vehicles and then set out to explore the surroundings of Las Vegas, from The Valley of Fire to Lake Mead and its adjacent parks.

From hotel management and culinary planning, to drive experiences (with multi-tiered permitting), and all plans at the track, EE along with German lead agency, Vok Dams, was deemed a “roaring” success.