New Orleans, Louisiana
For the Mary Kay 2017 National Leadership Banquet, we imagined and delivered a unique evening that was part New Orleans and part Hollywood to honor 1000 Associates and top National Sales Directors. The result? “Dancing with the Stars of Mary Kay.”
The mirror ball is the recognizable icon of the television show “Dancing with the Stars” and we adopted this as the main décor element. A huge 8’ in diameter mirror ball was suspended in the center of the room, casting beautiful reflections and glow to the entire room as the ladies entered. On each table draped in floor length sequin cloths 12” mirror balls were set on 40” tall crystal vases filled with Mary Kay pink fairy lights. The entire room glowed from the glimmering effects of focused lighting. An elegant and sheer 40’ backdrop with the Mary Kay logo separated the performance stage of Karina and Dimitry (yes, THE Karina and Dimitry) from the dance band hidden behind it. A secondary backdrop featured a giant Mary Kay pink lace mask on top of a disco ball with the evening’s theme logo of “Masquerade of the Stars” in the same type font as the familiar “Dancing with the Stars” logo.
To accommodate great site lines without IMAG, we designed a giant X-shaped dance floor with satellite sub stages. Guest tables were inset in the four quadrants between the four prongs. A traditional feature of Mary Kay events is a parade of the National Sales Directors and the X-shaped floor perfectly fit this requirement. The ladies paraded across the four corners of the X and were showcased to everyone in the room.
- To make each Mary Kay associate feel like a star, we included a step and repeat, custom masquerade mask and a theme that was built around Dancing with the Stars including a mirror ball trophy on each table.
- We utilized “pink” creatively yet subtly so that we were always on brand in a sophisticated way.
- The X-shaped dance floor provided the perfect space to create a unique parade for the National Sales Directors and showcase them as the leaders of Mary Kay.
- Our strategies combined to meet each objective creatively and provided the successful and exciting result that the client expected.