LA Grand Opening Block Party
Down Town Los Angeles, California
To introduce Downtown Los Angeles to its newest attraction, OUE Skyspace LA, a Grand Opening Block Party was designed to blow out all the stops. This first time ever street festival attracted 18,000 enthralled guests. OUE Skyspace LA is the tallest open-air observation deck and thrill experience in California, offering visitors a unique 360-degree view of Los Angeles. Located nearly 1,000 feet above Downtown Los Angeles on the 69th and 70th floor of the U.S. Bank Tower, it boasts a Skyslide, an outdoor glass slide, positioned between the 70th and 69th floor of the building. Forty-five feet long, approximately four-feet wide and made of one-and-a quarter-inches thick glass as strong as steel, visitors experience views in a whole new way as they slide from the 70th to the 69th floor!
To introduce this observation and thrill experience, we suggested an enormous block party celebration that would attract residents and visitors to Los Angeles.
First, we created a large (32’X16’X9’) festival worthy main stage on the corner of Hope Place and South Hope Street at the top of the famed Bunker Hill steps. On it, we showcased a variety of entertainment programmed for the entire day and built to a crescendo of headliners like Number One Billboard artist, Far East Movement, and platinum-selling Snoop Dogg.
With a nod to OUE’s VIPs, a special and separate elevated deck with views of the main stage was positioned in front of this stage complete with comfy seating and an open bar.
We peppered Hope Street with a dozen of Los Angeles’ hottest celebrity food trucks dishing up the latest in trendy mobile cuisine. OUE’s corporate colors, gold, black and white were prevalent throughout and on all of the tents as décor elements while custom flags were created to signal what was contained in each tent at a glance.
A Community Stage featured YMCA yoga demos, Playworks, a show group of young rock musicians, and several multi-cultural dance groups showcased the talented youth of the city.
We complemented all of that with a YMCA Charity Beer and Wine Garden where guests, after an ID Check, could sit and relax in a garden lounge setting. All profits went to the YMCA to benefit the community. Around the area, 10’X10’ community booths manned by people who raised awareness of worthwhile local charities, such as homeless youth and underserved schools in Los Angeles.
We wanted this to be an event L.A. would never forget, so against all odds, we produced the FIRST EVER Downtown Los Angeles pyrotechnic show allowed on a commercial building. This three-minute pyro display was seen across the LA Basin and beyond.
- Benefited and celebrated the community in innovative ways.
- Included the community in a new and inclusive experience.
- Launched one of LA’s newest and thrilling attractions, and an introduction of OUE to Downtown LA!